Under The Surface

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Brendan Woodage
Operations Manager at CyberSmarties

When a problem just goes away, what are the factors involved in its disappearance? How does a problem cease to exist? The more I think about this question, the more I realise that problems don’t just disappear when ignored; they expand and multiply. A problem can only ever disappear when action is taken towards solving it.

For example, yesterday I had a toothache. The reason I had a toothache was because I have a cavity in one of my molars which I’ve continuously ignored. I know the problem will only get worse as time goes on but I choose to ignore that fact that I need to get a filling. This ignorance of problems doesn’t end with just me. We as a society also look at problems in the same light. Homelessness, Cyber Bullying, and even Mental Health and Suicide. Problems that everyone knows exists, but turn a blind eye to, expecting that they will in some way or another fix themselves.

But the reality is that problems don’t just fix themselves. My tooth will never truly get better unless I ultimately take the right action. This is the case with every other problem that each of us face. So for problems which face society, it takes a collective effort which has the goal of solving a particular issue which ultimately results in that problem being fixed. For example, on weekends, after the excitement of a night out, the streets are littered with cans, bottles, fast food waste and worse yet people wake up in the morning to find the streets are cleaned, broken glass removed. It is as if the events of the previous night never even happened. And this gets overlooked as once upon a time, these streets would have remained in the state that they were the night before. But someone (possibly everyone) had had enough of this behaviour and decided to put action into place to tackle this problem. And now we have clean streets, with the public oblivious to the work that was put in to make it this way.

A lot of the time, the simplest of actions towards getting rid of a problem make a huge difference. And quite often those actions aren’t seen, or heard. These actions happen in the background and then one day society realises that the problem is no longer there. We know the true extent of this here at CyberSmarties. From the outside looking in, CyberSmarties is a social network for primary school kids. But we didn’t create CyberSmarties with the sole intention of creating a fun and age appropriate network for kids. We created CyberSmarties with the goal of eradicating cyber bullying, promoting positive online and offline behaviour, promoting self-esteem and empathy, and all within a locked down safe space. We chose to tackle this problem with our underlying behavioural technology, our constant positive reinforcement via our What Matters section, Sentiment Analysis, SMART filter systems and other key features that are continuously active beneath the surface of our site. Messages containing negative words are prevented from being sent, gold stars are rewarded for good behaviour, and noticeable change in the students online and offline behaviour are all evident when a child uses CyberSmarties.

We saw a problem, and we’re doing our part to make sure this problem becomes a thing of the past, and hopefully one day the internet will be a kinder, and safer place for people across the world.

Under The Surface was originally published on Cybersmarties Blog

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